Wednesday, October 5, 2011

Protect Our Earth: Order From Linoto!


When I founded Linoto, I envisioned luxurious, high-quality eco-friendly products. Our beautiful linens are are naturally pleasing, tactile, and sensuous.  But shipping a physical product meant that I had to consider the extra "stuff" each customer would be forced to deal with after they received their items. It all adds up, and my conscience wouldn't allow me ship out hundreds and hundreds of plastic bags destined for the trash can shortly after arrival.  At Linoto, each item is folded by hand and packed with loving care. Crinkling plastic would ruin the experience of opening the box. Plain and simple kraft paper wrapped (like an old-fashioned parcel) provides and elegant solution.


Sheets purchased from most big box retailers are mechanically wrapped and then sealed in a thick vinyl zippered bag that will undoubtedly languish for lifetimes in a landfill. I am tremendously proud of the fact we hand pack all of our  products. Then we ship without the use of vinyl, plastic bags or, in fact, any plastic at all. Every bit of our packaging can be recycled. Additionally, all of the wrapping, including the care instructions enclosed with every purchase are made from recycled materials. Linen: It just feels right.

5 comments:

  1. Wow, I've read about Linoto sheets in Better Homes and Garden's magazine and seen the reviews online...can't wait to order my Linoto Pure Linen sheets!!

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  2. This is the deciding factor of where I will be ordering my linen sheets, duvet covers, etc. from. It kills me to throw plastic away. It never goes "away".

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  3. Just placed an order, and saw this after the fact. Thank you for not using plastic. This is one of my peeves.

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  4. I just received our second set of Linoto sheets. The packaging is so carefully done -- perfect in its simplicity. The sheets,in copper plum, are incredibly rich and soft to the hand. They are two colors of fiber woven together and have the lovliest sheen. On the one hand I can hardly bear to ruin the perfectly-folded package, with its tidy suede bow; but on the other, I know it will be heaven to climb into our bed freshly-made bed with these new sheets! Our first set has so spoiled us we have stopped using our other sheets; we just wash our ivory linen set and put them back on. These are not inexpensive, but it is worth every penny to tuck into them after a long day. We very much appreciate the quality workmanship and obvious care!

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  5. Wow, Amazing sheets. I have just bought sheets from LinenTreasures for my bedroom and found them really amazing.

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